EWC provides sales staff training and certification through Elite Wine Academy. The training for Distributor or Importer Sales Staff pursues an integrated educational program that combines highly relevant wine knowledge and its practical use in trade presentations. Distributors and Import Portfolio Managers face the unique challenge of communicating a brand's unique value to potential clients. In an ever deepening ocean of brands and choices, the ability to successfully establish relative distinction is absolutely essential to market penetration, brand growth and long term sustainability. In support of this challenge, we also provide active field assessment and training of sales personnel with respect to new product placement, client cultivation and brand growth. 

Best of all, we bring this service right to your office. No need to fly your staff to a remote location or wait until we are in your locale. All on-site programs are supported by an online cohort, accessible 24/7 by your staff. Without question, live training is the most effective form of training, especially when dealing with a content rich and complicated subject like fine wines.