EWC provides expert consulting that addresses your general wine program structure and the practical aspects of your daily operations. We provide consultation on both wine list composition and selection, BTG program structure and strategy, wine dinner event planning, comprehensive staff training and wine certification. We work with you to design the right wine program for your type of operation and local market. 

Our services are available on an individual project basis or on either short or long-term management contract. The contract would include ongoing marketing support, wine program management including new staff training and performance evaluation.

Elite Wine Academy offers comprehensive courses in Wine Foundations, Intermediate Level Certification Courses and Advanced Certification Level Courses suitable for all floor staff members, bartenders, bar managers, sommeliers and wine program managers. Your staff will gain knowledge that they didn't even know that they lacked.

The Training goes beyond standard wine theory and service aspects and delves into interactive sales and client development. Our training seeks to leverage wine programs as the business magnet and experience enhancer they should always be. Sales is more than about selling, it is an avenue to enhanced experiences and relationship building. Customer focused skills like strategic suggestive selling, wine sampling and conversion selling are all part of the "experience". When done correctly with discretion , it builds relationships and goodwill with your clients.